Brand at a glance

Explore the Blend Brand

The essentials you need to show up as Blend — from our voice and colors to logos and type. For the deep cuts, the full guidelines are linked at the bottom.

Why we exist

Brand purpose

Solving big challenges by blending people and AI to make your world a better place.

We blend in, so you stand out.

How we sound

Tone of voice

Our brand voice is professional, informative, friendly, and approachable — emphasizing clarity, conciseness, engagement, and valuable information while staying personable.

Be authentic
Focus on the audience
Build excitement
Make our team famous
Elevate thought leadership
Keep clients at the center

Visual identity

Logos

Our main logo pairs Monument Extended typography with a symbol formed from two ellipses — a prominent "B" shape that represents the harmonious blend of ideas and perspectives.

Main LogoFull lockup

SymbolIcon only

Logo do’s and don’ts

Do respect the correct amount of clear space, proportion and contrast rules
Do not outline the logo
Do not use the logo in any unapproved color
Do not put text or design elements too close to the logo
Blend
Do not type your brand name in a different font
Do not stretch or distort the logo
Do not add a shadow or other effect
Do not violate the required white space and min size

Clear space

Always maintain a safe zone equal to the height of the letter "e" on all four sides of the logo. Minimum sizes: Main logo 90 px / 1", Wordmark 58 px / 0.6", Symbol 25 px / 0.36".

Palette

Colors

The interplay between washed blue and vibrant turquoise balances coolness and energy, creating a dynamic and harmonious palette.

Washed Blue

Primary brand color

Neon Turquoise

Accent / CTAs

Light Turquoise

Highlights

Off White

Soft backgrounds

White

Clean contrast

Cool Gray

Secondary dark

Gray

Dark neutral

Dark Gray

Deep backgrounds

Accessibility tip

Always aim for significant contrast between foreground and background. Safe pairings include White + Washed Blue, Off White + Dark Gray, and Neon Turquoise + Dark Gray.

Type

Typography

Primary

PP Telegraf

Used in all brand communication — marketing materials and digital content. Clean, modern, and authoritative.

Download PP Telegraf

Secondary

Montserrat

For Microsoft Office tools only — PowerPoint, Word, and Excel. Use Montserrat Regular only; avoid bold or stroke alterations.

Download Montserrat

Hierarchy

Use scale and color to create contrast — not font weight. Stick to a single weight and vary size to emphasize key elements.